A l B l C l D l E l F l G l H l I l J l K l L l M l N l O l P l Q l R l S l T l U l V l W l X l Y l Z

ACCOUNT EXECUTIVE (AE) In most advertising agencies, the primary contact between an agency and the client. AEs typically work with clients to determine the agency's role on each project, defining and communicating those needs to the agency staff. AEs manage client projects, rev

ACCOUNT SERVICES The functional area responsible for interacting with clients. Account Supervisors, Account Executives and Project Managers are all part of the Account Services team.

AD COUNT Total number of individual advertisements.

AD NETWORK Historically, an organization charged with the representation of advertising space for a group of websites for the purpose of maximizing revenue and minimizing administrative costs through aggregation. The role of the modern Internet advertising network i

AD ROTATION Different ads and different ad sources are often rotated in the same space on a webpage. Ad rotation can be static (one ad per page view) or dynamic (more than one ad per page view cycled based on elapsed display time). This is usually done automatically

AD SERVER Name for the organization, hardware, and software that deliver advertising creative to the user’s browser. The ad server typically is responsible for selecting the appropriate ad to serve by frequency control and targeting. The ad server also performs a v

AD SPACE The space on a webpage reserved to display advertising.

AD SPECIALTY See specialty.

AD TESTING Any of a variety of methods used to qualitatively or quantitatively evaluate the effectiveness of an advertisement. Pre-testing involves showing different ad prototypes to groups to determine which is the most effective. Post-testing typically involves in

AD VIEW See Impression.

ADVERTISEMENT OR AD Digital creative that is typically interactive. Banners, buttons, interstitials and key words are all examples of online advertisements. The digital creative can be text, static graphic, animated graphic, video, audio or other.

ADVERTISER Any individual or entity purchasing online advertising space including agency media buyers, OEM media buyers, and sole proprietors.

ADVERTISING Non-personal promotion of your product, service or company in mass media that is openly paid for and/or sponsored by you.

ADVERTISING CHECKING BUREAU (ACB) A profit-making organization specializing in the verification of co-op advertising and sending tearsheets to general or national advertisers.

ADVERTORIAL A paid advertisement that presents information in an editorial format, often with large amounts of text, rather than large photos typically used for display ads.

AFFILIATE Typical term for a website that drives traffic to another website in exchange for a percent of sales from users driven to the site.

AFFINITY MARKETING Marketing efforts aimed at consumers on the basis of established buying patterns.

AGATE A typesetter's measure; 1 inch = 14 agate lines.

AGATE LINE Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as “line”; somewhat obsolete because most newspapers now use “column inch” measurements of advertising space, especially for national advertising.

AGATE LINE A measurement that is one column in width and 1/14 of an inch deep. Used primarily for classified measurements.

A l B l C l D l E l F l G l H l I l J l K l L l M l N l O l P l Q l R l S l T l U l V l W l X l Y l Z